The tools to start and run an online business, explained in plain English

Starting online means picking an email platform, a website host, a store builder, an SEO tool and a CRM, usually before you know what any of them really do. Launch Stack Guide explains what each category is for, what to look for, and which tools fit which kind of business.

Start here

• How to choose an email marketing platform for a new business
• Web hosting for beginners: what you actually need
• How to set up your first online store

How we work

We explain trade-offs, list prices only with the date we checked them, and say clearly when a link earns us a commission. If a tool isn't right for a beginner, we say so.